{"title":"The BT OrthoCell Series.","description":"\u003cp\u003eSave 20% on the BT OrthoCell Top Pads when purchased with the BT OrthoCell Bar Tape. Discount automatically applied at checkout! Offer valid through May 12, 2026.\u003c\/p\u003e","products":[{"product_id":"bt-orthocell-bar-tape","title":"BT OrthoCell® Bar Tape","description":"\u003cdiv\u003e\n\u003cdiv style=\"text-align: left; margin-top: 0.5em; margin-bottom: 0.5em;\"\u003e\u003cspan\u003eReady to transform every ride into a thrill? Say hello to the ultimate bartape that turns dropbars into your personal playground! Ergon’s legendary OrthoCell® foam—fresh from the world of advanced medical and orthopedic tech—brings a new level of fun and excitement to your handlebars. Experience a plush, springy grip that keeps your hands happy, energized, and never bogged down. No more sore palms or numb fingers—just pure, all-day riding joy! With OrthoCell®, every mile feels like magic. Designed and made in Europe for cyclists who want the best, and the most fun, every ride.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left; margin-top: 0.5em; margin-bottom: 0.5em;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThickness of \u003cstrong\u003e3 mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eNo PU top layer – for sustained long term durability\u003c\/li\u003e\n\u003cli\u003eDurable OrthoCell® foam offers consistent support that doesn’t collapse or break down.\u003c\/li\u003e\n\u003cli\u003eeWelded filament surface adds grip without extra layers\u003c\/li\u003e\n\u003cli\u003e40g weight savings vs. BT Allroad\u003c\/li\u003e\n\u003cli\u003eMade in Europe\u003c\/li\u003e\n\u003cli\u003eLength: 2500 mm\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/youtu.be\/_ZUKiEoO2Pk\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eBT Bar Tape wrapping Instructions.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg height=\"166\" width=\"166\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0125\/7892\/files\/GearYear22_480x480.png?v=1671132732\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ergon Bike","offers":[{"title":"Default Title","offer_id":44506494304300,"sku":"42500200","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0125\/7892\/files\/42500200_detail_1_b30cf251-30c5-4ef9-9c87-0e0d52259da8.png?v=1768229640"},{"product_id":"bt-orthocell-top-pads","title":"BT OrthoCell® Top Pads","description":"\u003cp\u003eTransform your ride with the BT OrthoCell® Top Pads—premium comfort engineered for serious cyclists. These game-changing 2-piece pads deliver superior shock absorption and intelligent pressure distribution, turning grueling miles into smooth, pain-free performance. Crafted from high-end orthopedic OrthoCell® foam, they're feather-light at just 12 grams yet built to last. Easy adhesive application. Ride harder. Ride longer. Ride better.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-piece damping set for upper handlebar\/brake\/shift grip.\u003c\/li\u003e\n\u003cli\u003eAdd additional comfort to any handlebar tape.\u003c\/li\u003e\n\u003cli\u003eExcellent pressure distribution, durability and very lightweight\u003c\/li\u003e\n\u003cli\u003eAdhesive backing\u003c\/li\u003e\n\u003cli\u003e12 grams\u003c\/li\u003e\n\u003cli\u003e2.5mm thick\u003c\/li\u003e\n\u003cli\u003eMade in Europe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ergon Bike","offers":[{"title":"Default Title","offer_id":45428083785772,"sku":"42500095","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0125\/7892\/files\/42500095_detail_1.png?v=1775155317"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0125\/7892\/collections\/Ergon_image_gravel_women_1800x660_76b6aaa5-cdad-4d0a-bfb4-7c316d279e4d.jpg?v=1777671910","url":"https:\/\/ergonbike.shop\/collections\/the-bt-orthocell-comfort-package.oembed","provider":"Ergon Bike","version":"1.0","type":"link"}